5 Essential SEO Resources To Increase Your Websites Traffic


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Posted on November 30, 2009
Filed Under Online Business |

We all need traffic to our sites, and preferably that of the organic variety. (i.e Traffic derived from people using the search engines ) Some of us knowthat the majority of SEO (Search Engine Optimisation) practices take some time to take affect. Here are 5 SEO ResourcesSEO Resources points to work on quickly, so you can start seeing (at least) a small increase in the website traffic.

Getting SEO Derived trafficOrganic Traffic can be complex and enduring, and it’s influenced by some differing factors, including:

* The existing optimization of your website
* How old is your domain is and,
* Your skill in working with these

There are ways however, to get SEO results that you can start now that will make a big improvement.

1. Keyword Basics:

Do your research – this is of most importance.

Free tools and services at your disposal such as the Google external keyword tool (search for this on google it will shoot straight up). Once you’re up to speed with that move into the paid (more advanced) applications and tools out there. Keyword density is history, there is no density you should be aiming for. A natural inclusion of your targeted words is today’s emphasis, working them in wherever possible without being synthtetic or excessive.

Hint: The fastest results can be made by targeting a larger number of keywords than have a reduced level of competition.

2. Create Great URLS:
There are many steps that go into creating the best URLs. Start from selecting a domain name that is memorable, short and includes your main term. Whilst hyphens are acceptable, remember though anymore than two starts to get spam-like and excessive.

For your individual page name(s), include a relevant keyword, so that each URL looks something like;
“www.your-keyword.com/targeted-page-keyword.html” When possible, avoid using dynamic page variables such as session IDs.

These add a lot of unnecessary junk to your URL’s.

Hint: If you already have a website and can’t adjust the page structure to use your terms in it’s URLs, then you may want to consider buying additional domains (to create mini sites) that support various areas within your niche. These mini sites will drive traffic to your primary website.

3. Look for Long Tail Terms:

Long tail keywords are often the secret to top search engine rankings. Long tail keywords include at least three words or more, and when you find the ones pertaining to your niche you will be facing reduced competition. In addition, the resulting traffic you’ll generate as a result will be much more targeted, andit follows that you’ll see better results.

Hint: It will help to add long(er) tail keywords toyour URL’s as well (ref #2). Doing a quick scan and you will see that
most “experts” agree. The buyers are found with the Long Tail terms.

4. Clever Internal Links:

Sites should always properly use their internal links to their own advantage. It’s an easy way to help each of your pages gain a targeted and higher search engine ranking. Make sure to include each page’s main targeted keyword or phrase in the internal link, and always be sure to reference your other pages with links within your site’s content as much as possible when appropriate.

E.G: You sell a type of product. Make sure that anywhere that your term is found on your website that the keyword is linked to the specific appliance page. This will assist the individual appliance page rank higher in the search engines.

5. Use HTML:
The advantages of various script languages and other code are lost when they aren’t searchable in the search engines. Everything you do you want to be assisting your cause of ranking. This means staying with easily accessed HTML for your site(s). Avoid too many forms, frames of any sort, or any code that is not searchable.

Hint: Use WordPress. Google adores Wordpress. If you haven’t yet, look for ways to bring in WordPress for your business.

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